Insight: If you wear bold colours, people are more likely to remember you.
SMP: Wearing the colourful clothing of United Colors of Benetton will make you memorable.
Make Like King Kong: A Big Guerrilla Takeover
Londoners love to flick through the pages of the Metro newspaper on their commute, so we’ll smash through the noise of the tube by taking over one of the paper’s most popular sections; Rush Hour Crush. We’ll run a special selection over an entire week to get people flocking to their Oxford Street store.
30 Second Radio Ad Script: Going Underground
[SFX: LONDON UNDERGROUND STATION – WHOOSHING TUBE TRAIN PULLING INTO PLATFORM, DOORS OPEN]
ANNOUNCER (FEMALE, OFFICIAL, OVER THE TANNOY): This is a customer announcement from the control room at Bank station, if anyone spots the man wearing a bold-brick-red-slim-fit-short-sleeve-cotton-polo, please tell him to come to the ticket hall. I really want to know where he bought it.
[SFX: TANNOY CLICKS OFF, HUSTLE AND BUSTLE OF TUBE STATION CAN BE HEARD ONCE MORE]
[SFX: TANNOY CRACKLES BACK ON]
ANNOUNCER (FEMALE, OFFICIAL, OVER THE TANNOY): Oh yeah... And there are delays on the central line.
[SFX: TANNOY CLICKS OFF, TUBE TRAIN DOORS BEEPING, DOORS SHUT, TUBE TRAIN ACCELERATES OUT OF STATION]
VOICE OVER (MALE, CONFIDENT, ENTHUSIASTIC): United Colors of Benetton, unforgettably colourful.
The Underground Line: A New Clothing Range By UCOB X TFL
The tube map is known for its bright colours, United Colors of Benetton are known for them too, so we’ll team up with TFL to release a limited edition clothing line that’s exclusive to United Colors of Benetton’s Oxford Street store.
