Insight: Everyone would love to own a second home.
SMP: The Subaru Outback is an affordable second home.
Climbing Social Feeds: Influencer Collaboration
to highlight the Outback’s practical ability to function as a second home, we’ll enlist the help of someone who literally lives out of one for half a year.
We’ll partner with solo free climber and influencer Alex Honnold.
He’ll use his social media accounts to create daily content during the climbing season, giving audiences a real-time demonstration of how easy it is to make an Outback an affordable second home.
Location, Location, Location: PR Stunt
We know our audiences spend hours just perusing for a second home on Rightmove and Zoopla.
So, we're going list every Subaru Outback currently for sale on these popular online property portals as a PR stunt, pushing our message to a larger audience that the Outback is the most affordable second home on the market.
