Insight: Some leftovers don’t look that appetising.
SMP: Using Hellmann’s mayo will give your leftovers a makeover.
Condimental Beauty: Popin’ Up in Selfridges
The centre of beauty and pageantry is Selfridges, so we’re partnering with this London icon to launch our exclusive Mayo Beauty Counter.
From limited edition products, to exclusive freebies, our audience will be able to find the perfect beauty regimen for their leftovers.
And with the help of our foodie beauticians, audiences will be able to give their leftovers an on the spot makeover; or purchase anything from our Leftover Makeover range.
Glow to Go: A Limited Edition Beauty Kit
You need somewhere to keep those beauty products when you’re out and about or jet setting, so we’re releasing an exclusive Leftover Makeover makeup bag; meaning our audience can take Hellmann’s with them anywhere they go.
Fashion, Fashion Baby: Working With a Beauty Icon
We need a fabulous and daring partner to get the word out about the rejuvenative properties that mayo can have on your food.
So, We’re going to work with Charlotte Tilbury to create a get ready with me TikTok series.
We’ll supply her with the mayo, leftovers, and recipes needed to demonstrate to our audience, via TikTok content, the restorative properties of mayonnaise, and how it can revive the beauty of food.
