Insight: People love listening to audiobooks on long journeys.
SMP: Every journey will have its own story when you use Audible.
Planes, Trains, and Automobiles: Brand Partnerships
A good story can sweep us off into a far away land.
Which is why we're going to work with an all-star lineup of British actors to create exclusive audiobook ranges for our partners; including BA, Eurostar, and Enterprise.
So, no matter how long you're travelling for, audible will be there with a story on every journey.
Do Try This at Home: Starting a Social Trend
Everyone loves to doodle. So, let's get people doodling the scenes they see in their minds while listening to a book on Audible, and get them to post their illustrations across TikTok and Instagram.
We’ll work with popular Filipino “Sketch Masterpiece” artist, @joshart02 to kick off this new trend. Using TikTok’s SoundOn feature, he’ll upload his favourite scene from an Audible book, illustrate what he sees with his mind’s eye while listening to it, post the finished result, and encourage his four million viewers to try this at home.
Soon social media will be flooded with everyone’s artistic interpretations of Audible’s most popular titles.
